Sales Reps

Sales Rep Info Page

Hey there Wood Sticker Sales Reps!  Thanks for promoting our brand out there in your territories – we love you!  Here you’ll find a ton of valuable information, policies, catalogs and downloadable documents to help you sell more wood stickers.

Critical Info | Helful Resources | Design Catalogs | Sales Tips | Order Tips | Policies

Critical Information

Here’s all of the most important stuff you need to know…

Wholesale Price

$3 per Wood Sticker | $0.50 per Mini Wood Stickers

Suggested Retail Price

$5.99 per Wood Sticker | $1.00 per Mini Wood Sticker

Many of our accounts bump their price up to $6.99 or sometimes even $7.99 without negatively affecting sales volume

Minimum Order

We require a minimum order of 50 stickers total. This can contain a variety of designs. For minis, we require 60 mini stickers per design.

Wood Type

Each wood sticker design can be made in either cherry (darker) or maple (lighter).  There is no price difference, so the buyer is free to choose their favorite.  We strongly recommend a 50/50 split for each design.

PLEASE BE SURE TO SPECIFY THE ACCOUNT’S WOOD PREFERENCE WHEN ENTERING ORDERS.  If no wood type is specified, we will default to a 50/50 split.

Retail Displays
We offer a variety of display options. You can view them all HERE.

We fabricate all of our retail displays in-house and they look spectacular. They’re shipped flat-pack with easy to assemble instructions.  Each of the hooks are removable for easy remerchandising.

Dust City Contact Info

Phone: 303.997.4961

Email: sales@woodstickers.com

Terms

We are happy to offer Net30 terms to your trusted accounts.  If they need more time than that, please check with us before making any commitments.

FOR ACCOUNTS THAT WANT TO PAY BY CREDIT CARD…  Please do not send us sensitive financial information like credit card numbers.  Just indicate on the purchase order that they want to pay by credit card.  We will mark them in our system and when the order ships we’ll email an invoice from Square, our credit card processing software.  That way they can click the link in the email pay securely online without making their account info vulnerable.

Custom Designs

We offer several levels of custom design services.  We’ll always try to make a custom request work without having to charge additional fees.  Name drops are always no charge.  Also, if the account already has art they want to make into a Wood Sticker, we can usually convert that at no charge too.

However, sometimes we do need to charge a flat $80 fee per design to develop custom art.  We’ll waive this fee if the buyer orders at least 100qty of that custom.

More detail on our custom design policy can be found below in the Policy section.  If you’re ever unsure if a custom request gets a fee, please check with us first.  This will avoid an awkward conversation with the account about additional fees after the sale.

UPC Labels

We will do UPC barcode labels on an order free of charge.  This must be requested – our default is to ship without UPCs.

If an account requests UPCs, please be sure to not if they want one per SKU or one per SKU/wood type variant (essentially 2 per SKU).  If they want the retail price on the UPC, please also let us know what that will be.  We’ll also include our SKU on the UPC label unless they specifically don’t want them.

Discounts

Under certain circumstances we are willing to negotiate a discounted per-unit price.  Bulk discounts do not apply on orders below 1,000 units.  Please discuss any potential discounted deals with us before closing.

We strongly recommend you start by simply telling the buyer the unit price is non-negotiable if they ask.  We’ve priced Wood Stickers in the sweet spot – reasonable margins for our business and a nice commission payout for our reps. Thanks for your cooperation on this.

 

Resources

Downloadable and printable documents and our most current stock design catalogs

  • Wood Sticker Sell Sheet
    This is a customer-facing document with product features and pricing.  Feel free to download and share with your accounts!
  • Sales Rep Information Packet
    The document version of all the info on this page, just in case you would prefer to download and print it.
  • Retail Sales Training Document
    We send this with every shipment.  It’s just some of the key features about this new product so that retailers are able to answer questions on the floor.
  • Bulk Discount Policy (Confidential)
    This outlines what order quantities qualify for a per-unit price break.  Please let us know if you have any questions.
  • High Rent Discount Policy (Confidential)
    For certain accounts (currently just retailers in an airport or National Park concessioners) we offer a discount due to the fact that their operating costs are higher that most.  If you have accounts that qualify, please review.
  • Master SKU List
    Click here to download a .csv file of all our SKUs.  You can then upload it into your rep software for easier order entry.

More Helpful Resources:

Design Catalogs

Click any of the links below to view, download or print catalogs!  The full stock design catalog is huge, so we’ve also broken it out into sections so you can find just what you’re looking for.


Sales Tips

Here are some key product features and common sales objections to help you on your calls.

Help us help you!  Tell us what you’re hearing on calls: common questions, objections, pitches that work consistently… if all our reps gave just one sales tip everyone would benefit greatly.

Key Selling Points

Made in USA

Each and every wood sticker is fabricated, packaged and shipped from our facility in Denver, Colorado.  Even our wood veneer comes from domestic tree farms.  The BCG Center for Consumer and Customer Insights conducted a study and found that Americans are willing to pay up to 60 percent more, on average, for U.S.-made products.  “Made in USA” is prominently displayed on our packages and retail displays.

Eco-Friendly

That’s right, even though they’re made from wood, Wood Stickers are far more sustainable than traditional vinyl stickers.  First, all of our wood material is Forest Stewardship Council (FSC) certified to be sustainably grown and harvested. Second, the process of creating our products doesn’t create toxic waste like vinyl stickers do.  And finally, wood is a natural material that will decompose rather than sitting in a landfill or turning into tiny bits of plastic in the ocean.  But it doesn’t stop there.  All of our packaging and shipping material is made from recycled material… even the cello bags are biodegradable!

Dishwasher Safe

Believe it!  Even though our product has a natural wood look and feel, we’ve sprayed it with a clear coat that protects against moisture and UV rays.  So not only is it top rack dishwasher safe, but it’s also good for outdoor applications like cars!

Point of Sale

Encourage your buyers to merchandise Wood Stickers at the point of sale.  It’s a great impulse purchase under $10 while they’re waiting to check out.  Extra points if the account puts one of their bonus stickers on the cash register (we ship extra “bonus” stickers with every order).  The product does well anywhere on the floor, but it really shines near the cash wrap.

Bump Your Margins

Our suggested retail price for a Wood Sticker is $5.99, but easily half of our accounts charge $6.99 and we’ve never heard feedback that the product doesn’t move at that price point.  In some cases they even sell well at $7.99!  So be sure to let your buyers know that they can bump up their margins and make it a more profitable item.

Flexible AND Fast

We fabricate every order as it comes in.  That means we’re able to have a lot of design flexibility for things like customs and name drops.  But we also have short lead times just in case your buyer needs their wood stickers right away.  Typically we fabricate, package and ship all as-ready orders under 1,000qty in under a week.  So if they want to sneak in one more cool product before the high season, we can make it happen.

Common Objections

"It seems expensive..."

Yes, Wood Stickers are more expensive than vinyl stickers. It’s a premium product, which is reflected by the elegant presentation in the packaging.  We have plenty of data proving this product will sell very well at the suggested retail price point.

It’s also a Made in America product, which means higher labor costs… but also higher quality.  Made in USA is prominently displayed on the packaging as well as the retail display, and it’s a proven sales booster.

If you’re still not sure, just put in a minimum order for only $150 and test it out.

"We don't sell stickers..."

Great, well this is the perfect place to start then.  The uniqueness of this product make it something that sells well beyond the normal sticker-buying market.  It’s a more sophisticated version of the sticker.  Adults love to adorn their phones, water bottles and laptops with this product.  A Wood Sticker makes a great gift or souvenir to mark the experience.

"I'd rather do magnets..."

Dust City isn’t currently doing magnets, but they are considering it in the future.  Complimentary products are coming soon, but for now they’re focusing on wood stickers.

There are many wood magnet manufacturers, but there is only one wood sticker, so it’s a chance to introduce a brand new product category to your customers.

"Can I get custom sizing?"

Dust City standardizes the size of the sticker so that they can offer everything at the same $3 per unit cost.  They do custom sizing from time to time, but here are a few reasons why you might want to start with a standard size:

  1. It will always fit in the packaging AND it will fill the cello bag for a nice presentation.
  2. If we have to ship them loose, there is a chance for breakage since the packaging protects the thin wood veneer.
  3. If you want to go smaller, it will still probably end up near that $3 cost so it makes more sense to go with the standard size.

The actual dimensions of the sticker will vary based on the shape, but for example a circle shape will always be just under three inches in diameter.  Dust City has exact dimensions for all of their wood sticker designs, so if you would like exact figures just let us know.

"I want custom packaging..."

Dust City reviews custom packaging requests on a case-by-case basis.  If it’s a win for everyone, then custom packaging is not a problem.  That said the cost to print small amounts of custom packages is very high, so unless you’re looking to order 1,000 or more it’s probably not going to be cost-effective.  We suggest you try the stock packaging first with a minimum order of just 50 wood stickers and see how they do.

"I don't know if it will do well in my store..."

No problem, that’s why Dust City sets such a low minimum order.  For just $150 you can “dip a toe” and see if your customers like the product.  We realize that it’s a new item and people might even be aware that wood stickers exist.  But we can tell you that once they are introduced to the concept, their eyes light up.  It’s a unique conversation starter.  Give them a try!

Order Tips

Things to remember when entering a wood sticker order (please review – it’ll save us all some time).

If you have any questions whatsoever about an order, please call us at 303.997.4961

Required Account Information

Please be sure to include everything on this list for their first order so we can get them into our system.

  • Sales Rep Name
  • Account/Company Name
  • Buyer Name (first AND last)
  • Buyer Email (REQUIRED so we can send notifications, invoices and links to pay by credit card)
  • Account Phone Number
  • Account Billing/Shipping Addresses
  • Payment Terms (NET30 by default)
  • Preferred Payment Method
  • Any Special Notes (shipping directions, special requests, etc.)

IMPORTANT NOTE – if your account wants to pay by credit card, DO NOT send their sensitive financial information over to us!  Just let us know, and we’ll send an email where they can pay securely online when we ship the order.  If your account does not have an email address, unfortunately we cannot process a credit card transaction and they will have to mail a check.

Order Entry Do’s and Don’ts

  • We do not have a fax machine (I know right??? Crazy 21st century millenials…)  Please email all purchase orders.
  • If you’re writing orders by hand, please print legibly so we don’t have to call for clarification.
  • Please always include wood type preference (all cherry, all maple, or 50/50 split).  If no preference is listed, we’ll ship a 50/50 split by default.
  • Remember to specify the requested ship date.  “As Ready” is fine if they don’t have a preference.
  • Include the SKUs!  We’ve got a massive design catalog, and not including the SKU creates a ton of work.
  • If a SKU has any special instructions or a name drop, please add the notes right next to or just below that line on the PO.
  • If a design is a custom request or we’re using the account’s artwork, please put “CUSTOM” where the SKU would go.
  • Lastly, please clearly state if they want a free “Tall” or “Short” displayto ship with the order.

Dust City Policies

All the critical wholesale policies for your reference

Commission Payouts

Commission checks are written at the beginning of each month on all payments received in the previous month.  If you notice any discrepancy in the amount you’re expecting, please give us a call and we’ll take a look together.

Custom Designs

The topic of custom designs at Dust City Wood Stickers gets a little complicated so stay with us for a minute…

We always encourage you to sell from the stock design catalog wherever possible, as it just makes the order move through the system more smoothly.  But since we fabricate everything to order, we are able to offer unique and sometimes exclusive designs.  We know that’s a big selling point with retailers, so if they insist on “ordering off-menu” we’re happy to cook it up!

Rule of thumb: if our art department will have to spend a significant amount of time on the design, it will be subject to a custom art fee.

That said, we try to only charge the art fee when it’s absolutely necessary.  Here are some situations where we would NOT charge a fee…

  • Name Drops on any of our stock designs
  • Adding a Name Drop to a stock design that doesn’t have a designated “Your Text Here” area
  • Converting any ready-to-use artwork (logos, t-shirt designs, etc.) into a wood sticker
  • Creating a design that you can sell to at least half of your accounts – we’ll just add it to your catalog

Now, here are some common design requests where an art fee would be charged…

  • A landmark or tourist attraction that is very specific to a particular location
  • Converting a photo of something to a wood sticker design
  • Making significant changes to an existing design – something like “that bear design is nice, but can you make it more friendly-looking?”

Here are the details on the art fee: it’s a flat $80 per design created OR we’ll waive the fee if you sell at least 100qty of that custom design.  Since we don’t pay commissions on art fees, it’s in your best interest to close them on 100 or more.

Last thing… the sales rep is responsible for getting custom design requests over the finish line.  We will take your notes and create a design.  Then we’ll send you a digital design proof to present to your buyer.  It’s up to you to get approval or collect any feedback, edits, adjustments, etc.  In other words, the more complex the custom design order, the more you’ll have to work to close that sale.  Please use your best judgement when a buyer suggests a custom.

As always, please contact us anytime with design questions – 303.997.4961

Submitting a Custom Design Request…

It’s in your best interest to be thorough when sending over a custom design request.  If we have all the information we need from the get-go, it’ll save everyone a lot of back and forth.  Here are some tips…

  • Send us a reference image if you have one.  Our design team loves this.  Does your buyer want a wood sticker design with Mt. Awesome on it?  Great, jump on Google Image Search with them and find us a great reference to work from.
  • Clearly describe it on the PO – this is often all we have to work from so be descriptive.
  • Sketch it out!  We don’t expect a fine art masterpiece… but if we get one from you we might steal you to come make more wood sticker designs for us.
  • Tell us if there’s another stock design that is similar to what the buyer would like.  For example: “Like XX-XX123, but with a unicorn instead of a bunny”

If you’re submitting artwork to convert into a wood sticker, here are some art guidelines to help the process go smoothly…

  • Our preferred art format is a one color vector file (.ai, .eps, or a vectorized .pdf)  This makes the conversion process very easy.
  • If a vector file isn’t available, please send us the highest resolution image (.jpg, .png or .gif) you can get your hands on.  If it’s an image, we’ll have to trace the file so making sure it’s a high resolution is critical.  We can’t work with a logo that’s 100 by 100 pixels.

Once you get a few under your belt, submitting custom requests will be a piece of cake.  In the meantime, just send any questions our way.

Sales Literature and Samples

We want to make sure you have the tools to sell a whole lotta wood stickers!  Please see the Resources section above for links to sales literature you can download and print.

We would prefer you didn’t give out catalogs to your accounts as it uses up a lot of paper.  But, feel free to send them the digital versions if they would like to look through our stock designs.  If you have a set of particular SKUs you would like to present to an account, just reach out and we can put them on a proof sheet for you!

We also want you to have plenty of samples to give out!  You’re welcome to pick as many as four SKUs from the catalogs and we’ll fabricate sample products for you to give out on your sales calls.  We do limit the amount of samples per rep to 100 per quarter.  Again, we take a big loss on samples.  It’s important to us to get wood stickers into as many hands as possible, but please only request as many as you need.

Delinquent Payments

We don’t pay commissions until we receive payment for the order.  We’ll be sure to notify you of any accounts who are past due.  Any account who is more than 60 days overdue will be placed on Prepay terms.